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type:"book"
~person:"Brown, Stephen"
~type:"article"
~type_genre:"Aufsatz im Buch"
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The Routledge companion to contemporary brand management
1
The SAGE handbook of marketing theory
1
The development of marketing theory and its philosophical underpinnings
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The marketing book
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Postmodern marketing : dead and buried or alive and kicking?
Brown, Stephen
- In:
The marketing book
,
(pp. 21-36)
.
2016
Persistent link: https://www.econbiz.de/10011471624
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2
Dead brand walking : on the paradoxes and perversities of branding
Brown, Stephen
- In:
The Routledge companion to contemporary brand management
,
(pp. 92-106)
.
2016
Persistent link: https://www.econbiz.de/10011515370
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3
Metaphorical myopia: some thoughts on analogical thinking
Brown, Stephen
- In:
The SAGE handbook of marketing theory
,
(pp. 266-280)
.
2010
Persistent link: https://www.econbiz.de/10003923136
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4
Art or science? : fifty years of marketing debate
Brown, Stephen
-
2008
Persistent link: https://www.econbiz.de/10003610294
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