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type:"book"
~person:"Wensley, Robin"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
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Critical marketing : defining the field
1
Major theoretical debates and contemporary issues in marketing theory
1
The SAGE handbook of marketing theory
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The marketing book
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The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-85)
.
2016
Persistent link: https://www.econbiz.de/10011471631
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2
Market ideology, globalization and neoliberalism
Wensley, Robin
- In:
The SAGE handbook of marketing theory
,
(pp. 235-243)
.
2010
Persistent link: https://www.econbiz.de/10003923128
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3
"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin
-
2008
Persistent link: https://www.econbiz.de/10003610483
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4
Relevance of critique : can and should critical marketing influence practice and policy?
Wensley, Robin
- In:
Critical marketing : defining the field
,
(pp. 233-243)
.
2007
Persistent link: https://www.econbiz.de/10003534575
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