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type:"book"
~subject:"Germany"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
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Special issue: Sponsorship-linked marketing
Cornwell, T. Bettina
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contributor
)
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2015
Persistent link: https://www.econbiz.de/10010526503
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Sponsoring : Namingright und Trikotsponsoring - innovative Werbeformen mit dem besonderen Kick
Kalka, Jochen
(
contributor
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2006
Persistent link: https://www.econbiz.de/10003317716
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