Special issue: Sponsorship-linked marketing
guest eds.: T. Bettina Cornwell ...
| Alternative title: | Sponsorship-linked marketing |
|---|---|
| Year of publication: |
2015
|
| Other Persons: | Cornwell, T. Bettina (contributor) |
| Publisher: |
Champaign, Ill : Human Kinetics Publ |
| Subject: | Marketingmanagement | Marketing management | Sponsoring | Sponsorship |
| Extent: | S. 133 - 222 Ill., graph. Darst. |
|---|---|
| Series: | Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 29.2015,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 6 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526503