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type_genre:"Übersichtsarbeit"
~person:"Baena, Verónica"
~person:"Birzer, Benjamin"
~person:"Bludau, Jens-Oliver"
~type_genre:"Aufsatz im Buch"
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Baena, Verónica
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Strategies in sports marketing : technologies and emerging trends
2
Praxisbeispiele der Digitalisierung : Trends, Best Practices und neue Geschäftsmodelle
1
Spezielle Aspekte des Sportmanagements : zur Sportartikelindustrie, dem Controlling in Sportclubs und Angebotsaspekten in Sportvereinen
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ECONIS (ZBW)
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Digitale customer journey
Birzer, Benjamin
- In:
Praxisbeispiele der Digitalisierung : Trends, Best …
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(pp. 197-210)
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2022
Persistent link: https://www.econbiz.de/10013429126
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The ball is in your court : using socially responsible actions as an effective marketing tool
Mattera, Marina
;
Baena, Verónica
- In:
Strategies in sports marketing : technologies and …
,
(pp. 74-87)
.
2014
Persistent link: https://www.econbiz.de/10010362536
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Getting brand commitment through Internet and mobile sports marketing : an insight on Real Madrid football team
Baena, Verónica
- In:
Strategies in sports marketing : technologies and …
,
(pp. 203-218)
.
2014
Persistent link: https://www.econbiz.de/10010362966
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Optimierung des gesundheits- und fitnessorientierten Angebotes der SG Stern Sindelfingen
Bludau, Jens-Oliver
- In:
Spezielle Aspekte des Sportmanagements : zur …
,
(pp. 167-209)
.
2014
Persistent link: https://www.econbiz.de/10010382800
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