The ball is in your court : using socially responsible actions as an effective marketing tool
Year of publication: |
2014
|
---|---|
Authors: | Mattera, Marina ; Baena, Verónica |
Published in: |
Strategies in sports marketing : technologies and emerging trends. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5994-0. - 2014, p. 74-87
|
Subject: | Fußball | Football | Sportorganisation | Sport organization | Corporate Social Responsibility | Corporate social responsibility | Wahrnehmung | Perception | Sportmarketing | Sports marketing | Spanien | Spain |
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