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type_genre:"Arbeitspapier"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Information technology"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Online-Netzwerk"
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| 7 applied filters
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Subject
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Information technology
Werbewirkung
Social Web
94
Social web
94
Internet marketing
57
Online-Marketing
57
B-to-B-Marketing
52
Business-to-business marketing
52
Social media
37
Beziehungsmarketing
36
Relationship marketing
36
Lieferantenmanagement
34
Supplier relationship management
34
E-commerce
14
Electronic Commerce
14
Salespeople
14
Verkaufspersonal
14
Marketing management
13
Marketingmanagement
13
Selling
13
Verkauf
13
Brand management
11
Markenführung
11
B2B
10
Customer integration
9
Digital marketing
9
Kundenintegration
9
Viral marketing
9
Virales Marketing
9
Business network
7
Consumer behaviour
7
Konsumentenverhalten
7
Unternehmensnetzwerk
7
Big Data
6
Big data
6
Data Mining
6
Data mining
6
Social network
6
Soziales Netzwerk
6
Artificial intelligence
5
Betriebliche Wertschöpfung
5
Bibliometrics
5
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Article
4
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Arbeitspapier
Aufsatz in Zeitschrift
Conference paper
Lehrbuch
Article in journal
4
Language
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English
4
Author
All
Baabdullah, Abdullah Mohammed
1
Balaji, M. S.
1
Behl, Abhishek
1
Biemans, Wim G.
1
Canhoto, Ana Isabel Domingos
1
Christodoulides, George
1
Dibb, Sally
1
Dwivedi, Yogesh Kumar
1
Giannakis, Mihalis
1
Jackson, Paul J.
1
Jain, Kokil
1
Michaelidou, Nina
1
Quinton, Sarah
1
Shankar, Amit
1
Siamagka, Nikoletta Theofania
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of advertising : the review of marketing communications
35
International journal of internet marketing and advertising : IJIMA
28
Journal of business research : JBR
27
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
20
Journal of advertising research
18
Journal of retailing and consumer services
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Technological forecasting & social change : an international journal
14
International journal of advertising : the quarterly review of marketing communications
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Cogent business & management
8
Information systems research : ISR
8
International journal of business information systems : IJBIS
8
Journal of current issues and research in advertising
8
Psychology & marketing
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of electronic commerce research : JECR
7
International journal of electronic commerce : IJEC
6
Journal of internet commerce
6
Marketing intelligence & planning
6
Business horizons
5
Journal of knowledge management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Management information systems : mis quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Tourism management : research, policies, practice
5
Business & information systems engineering
4
Discussion paper series / Philippine Institute for Development Studies
4
European research studies
4
IEEE transactions on engineering management : EM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing
4
Journal of organizational computing and electronic commerce
4
Journal of promotion management : JPM
4
MIS quarterly
4
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ECONIS (ZBW)
4
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1
The impact of digital tools on sales-marketing interactions and perceptions
Biemans, Wim G.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 395-407
Persistent link: https://www.econbiz.de/10014455124
Saved in:
2
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
3
The co-production of value in digital, university-industry R&D collaborative projects
Canhoto, Ana Isabel Domingos
;
Quinton, Sarah
;
Jackson, …
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 86-96
Persistent link: https://www.econbiz.de/10011531235
Saved in:
4
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
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