Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Nina Michaelidou; Nikoletta Theofania Siamagka; George Christodoulides
| Year of publication: |
2011
|
|---|---|
| Authors: | Michaelidou, Nina ; Siamagka, Nikoletta Theofania ; Christodoulides, George |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 7, p. 1153-1159
|
| Subject: | KMU-Marketing | SME marketing | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Online-Marketing | Internet marketing | Social Web | Social web | Werbewirkung | Advertising effects | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009490224