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type_genre:"Arbeitspapier"
~isPartOf:"Les cahiers de recherche / HEC Paris"
~isPartOf:"Report / Marketing Science Institute"
~type_genre:"Working Paper"
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Search: subject_exact:"Marketingpolitik"
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Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
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Report / Marketing Science Institute
Faculty & research / Insead : working paper series
34
Arbeitspapier / Institut für Marketing, Universität Mannheim
28
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23
ERIM report series research in management
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
17
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
17
Working paper / Department of Commerce, College of Business, Massey University
17
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
16
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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10
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9
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8
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8
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7
Meddelanden från Svenska Handelshögskolan
7
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7
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Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
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ECONIS (ZBW)
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1
Does marketing and sales integration always pay off? : evidence from a social capital perspective
Rouziès, Dominique
;
Hulland, John
;
Barclay, Donald W.
-
2010
Persistent link: https://www.econbiz.de/10008669298
Saved in:
2
Is marketing becoming a dirty word? : a longitudinal study of public perceptions of marketing
Dalsace, Frédéric
;
Markovitch, Dimitri G.
-
2009
Persistent link: https://www.econbiz.de/10003923353
Saved in:
3
Dual use of budgeting in uncertainty contexts : explorative study of senior sales and marketing managers
Besson, Madeleine
;
Löning, Hélène
;
Mendoza, Carla
-
2008
Persistent link: https://www.econbiz.de/10003749366
Saved in:
4
Internet media planning : an optimization model
Lee, Janghyuk
;
Kerbache, Laoucine
-
2004
Persistent link: https://www.econbiz.de/10002604163
Saved in:
5
Marketing, corporate social initiatives, and the bottom line : March 14 - 16, 2001, University of North Carolina, Chapel Hill, North Carolina
Aksoy, Lerzan
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001622504
Saved in:
6
Global innovation of new products and services
Gruber, Gerald
;
Streuvels, Stijn
;
Revesz, Mariana
-
2001
Persistent link: https://www.econbiz.de/10001632393
Saved in:
7
The short- and long-run category demand effects of price promotions
Nijs, Vincent R.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001539705
Saved in:
8
Success in high technology markets : is marketing capability critical?
Dutta, Shantanu
;
Narasimhan, Om
;
Rajiv, Surendra
-
1999
Persistent link: https://www.econbiz.de/10001441793
Saved in:
9
Market knowledge management
Slotegraaf, Rebecca
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001463366
Saved in:
10
The influence of market orientation on channel relationships : a dyadic examination
Siguaw, Judy A.
;
Simpson, Penny M.
;
Baker, Thomas L.
-
1997
Persistent link: https://www.econbiz.de/10010366607
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