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type_genre:"Arbeitspapier"
~isPartOf:"Report / Marketing Science Institute"
~type_genre:"Collection of articles of several authors"
~type_genre:"Working Paper"
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Marketing
4
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4
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2
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2
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2
01.03.1988
1
Beziehungsmarketing
1
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Book / Working Paper
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Arbeitspapier
Collection of articles of several authors
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Aaker, David A.
1
Aksoy, Lerzan
1
Baker, Thomas L.
1
Dutta, Shantanu
1
Gruber, Gerald
1
Keller, Kevin Lane
1
Leuthesser, Lance
1
Narasimhan, Om
1
Nijs, Vincent R.
1
Rajiv, Surendra
1
Revesz, Mariana
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1
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Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
University of North Carolina at Chapel Hill
1
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Report / Marketing Science Institute
Faculty & research / Insead : working paper series
34
Arbeitspapier / Institut für Marketing, Universität Mannheim
28
Legends in marketing
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
23
Premier reference source
23
Working paper / National Bureau of Economic Research, Inc.
23
ERIM report series research in management
22
Erfurter Hefte zum angewandten Marketing
20
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
17
Working paper / Department of Commerce, College of Business, Massey University
17
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
16
Journal of business research : JBR
16
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
13
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
13
Working paper series
13
Zeszyty naukowe
13
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
12
Working papers / W / Helsinki School of Economics and Business Administration
11
Discussion paper / Center for Economic Research, Tilburg University
10
Discussion paper / Centre for Economic Policy Research
10
International journal of technology marketing : IJTMkt
10
Journal of marketing management : MM
10
Rotterdam Institute for Business Economic Studies
10
Acta Universitatis Lodziensis / Folia oeconomica
9
Econometric Institute research papers
9
Macquarie economics research papers
9
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Research
9
Edward Elgar E-Book Archive
8
Europäische Kulturen in der Wirtschaftskommunikation
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Proceedings series / American Marketing Association
8
Research and the development of pedagogical materials : working papers
8
The journal of business & industrial marketing
8
Working paper / European Institute for Advanced Studies in Management
8
Working papers / Harvard Business School, Division of Research
8
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
7
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ECONIS (ZBW)
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1
Global innovation of new products and services
Gruber, Gerald
;
Streuvels, Stijn
;
Revesz, Mariana
-
2001
Persistent link: https://www.econbiz.de/10001632393
Saved in:
2
Marketing, corporate social initiatives, and the bottom line : March 14 - 16, 2001, University of North Carolina, Chapel Hill, North Carolina
Aksoy, Lerzan
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001622504
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3
The short- and long-run category demand effects of price promotions
Nijs, Vincent R.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001539705
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4
Success in high technology markets : is marketing capability critical?
Dutta, Shantanu
;
Narasimhan, Om
;
Rajiv, Surendra
-
1999
Persistent link: https://www.econbiz.de/10001441793
Saved in:
5
Market knowledge management
Slotegraaf, Rebecca
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001463366
Saved in:
6
The influence of market orientation on channel relationships : a dyadic examination
Siguaw, Judy A.
;
Simpson, Penny M.
;
Baker, Thomas L.
-
1997
Persistent link: https://www.econbiz.de/10010366607
Saved in:
7
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
8
Defining, measuring, and managing brand equity : a conference summary ; Marketing Science Institute conference held March 1 - 3, 1988, in Austin, TX
Leuthesser, Lance
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000858756
Saved in:
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