Defining, measuring, and managing brand equity : a conference summary ; Marketing Science Institute conference held March 1 - 3, 1988, in Austin, TX
[Bearb.:] Lance Leuthesser
| Year of publication: |
1988
|
|---|---|
| Other Persons: | Leuthesser, Lance (contributor) |
| Publisher: |
Cambridge, MA |
| Subject: | Markenartikel | Brand | Marketingmanagement | Marketing management | 01.03.1988 |
| Extent: | 32 S |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 88,104 : Conference summary |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 8 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000858756