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type_genre:"Arbeitspapier"
~isPartOf:"Research memorandum / METEOR"
~subject:"Marketingmanagement"
~type_genre:"Bibliografie"
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Search: subject_exact:"Marketingpolitik"
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Marketing management
4
Consumer behaviour
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Beziehungsmarketing
1
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Corporate culture
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Dawar, Niraj
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Kasper, Hans D. P.
1
Mark, Tanya
1
Niraj, Rakesh
1
Odekerken-Schröder, Gaby
1
Oppen, Claudia van
1
Pahud de Mortanges, Charles F.
1
Riel, Allard C. R. van
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Research memorandum / METEOR
Faculty & research / Insead : working paper series
28
ERIM report series research in management
16
Arbeitspapier / Institut für Marketing, Universität Mannheim
12
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
12
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
10
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
10
Macquarie economics research papers
9
Research and the development of pedagogical materials : working papers
8
Working paper / European Institute for Advanced Studies in Management
8
Tuck School of Business working paper / Tuck School of Business at Dartmouth
7
Working paper / National Bureau of Economic Research, Inc.
7
Research paper series / Stanford Graduate School of Business
6
Working papers / Harvard Business School, Division of Research
6
Econometric Institute research papers
5
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
5
Research paper / Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
5
Working paper / Department of Commerce, College of Business, Massey University
5
Working paper series
5
Discussion paper / Center for Economic Research, Tilburg University
4
Management working paper
4
Memo-stencil / Företagsekonomiska Institutionen, Åbo Akademi
4
Rotterdam Institute for Business Economic Studies
4
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
4
Simon Business School working paper
4
Working paper
4
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
4
Arbeitspapier / HHL, Leipzig Graduate School of Management
3
Arbeitspapiere zum Marketing
3
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
3
Discussion paper / Centre for Economic Policy Research
3
Discussion paper / Tinbergen Institute
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
3
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
3
Les cahiers de recherche / Centre HEC-ISA
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Policy research working paper : WPS
3
R&D / INSEAD / INSEAD
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Report / Marketing Science Institute
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ECONIS (ZBW)
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Using customer relationship trajectories to segment customers and predict profitability
Mark, Tanya
;
Niraj, Rakesh
;
Dawar, Niraj
-
2007
Persistent link: https://www.econbiz.de/10003647476
Saved in:
2
The culture of market oriented organisations
Kasper, Hans D. P.
-
2005
Persistent link: https://www.econbiz.de/10003319497
Saved in:
3
Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology
Oppen, Claudia van
;
Odekerken-Schröder, Gaby
;
Wetzels, …
-
2005
Persistent link: https://www.econbiz.de/10003082726
Saved in:
4
Antecedents of industrial brand equity : an empirical study
Riel, Allard C. R. van
;
Pahud de Mortanges, Charles F.
; …
-
2004
Persistent link: https://www.econbiz.de/10002017498
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