Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology
Claudia van Oppen; Gaby Odekerken-Schröder; Martin Wetzels
| Year of publication: |
2005
|
|---|---|
| Authors: | Oppen, Claudia van ; Odekerken-Schröder, Gaby ; Wetzels, Martin |
| Publisher: |
Maastricht |
| Subject: | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
| Extent: | 41 S |
|---|---|
| Series: | Research memorandum / METEOR. - Maastricht, ZDB-ID 2117868-9. - Vol. 05,017 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Internetausg.: http://edata.ub.unimaas.nl/www-edocs/loader/file.asp?id=1066 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003082726