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type_genre:"Arbeitspapier"
~isPartOf:"Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES"
~subject:"Marketing"
~subject:"Theorie"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Marketingpolitik"
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Marketing
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14
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17
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15
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Franses, Philip Hans
4
Nijssen, E. J.
2
Paap, Richard
2
Waalewijn, Philip
2
Arbouw, Arthur R.
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1
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1
Verhoef, Peter C.
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Vet, Arne de
1
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
Arbeitspapier / Wissenschaftliche Gesellschaft fĂ¼r Marketing und UnternehmensfĂ¼hrung
38
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
30
Arbeitspapier / Institut fĂ¼r Marketing, Universität Mannheim
24
Reutlinger Diskussionsbeiträge zu Marketing und Management
18
Working paper / National Bureau of Economic Research, Inc.
18
Manuskripte aus den Instituten fĂ¼r Betriebswirtschaftslehre der Universität Kiel
15
Erfurter Hefte zum angewandten Marketing
13
Faculty & research / Insead : working paper series
13
Institut fĂ¼r Wirtschaftswissenschaften der Technischen Universität Braunschweig
13
Working paper / Department of Commerce, College of Business, Massey University
12
Beiträge zum Produkt-Marketing
10
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
10
ERIM report series research in management
10
Rotterdam Institute for Business Economic Studies
10
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
10
Working paper series
10
Zeszyty naukowe
10
Discussion paper / Center for Economic Research, Tilburg University
9
Acta Universitatis Lodziensis / Folia oeconomica
8
Working papers / W / Helsinki School of Economics and Business Administration
8
Arbeitspapier / Institut fĂ¼r Marketing und UnternehmungsfĂ¼hrung, Universität Bern
7
Arbeitspapier / Universität Erlangen-NĂ¼rnberg, Betriebswirtschaftliches Institut, Lehrstuhl fĂ¼r Marketing
7
Discussion paper / Centre for Economic Policy Research
7
Reihe: Management-Know-how / M : praxisnah und aktuell
7
Research report / Graduate School Research Institute Systems, Organisations and Management
7
Econometric Institute research papers
6
Freiburger betriebswirtschaftliche Diskussionsbeiträge
6
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut fĂ¼r Marktorientierte UnternehmensfĂ¼hrung, Universität Mannheim
6
Schriftenreihe Marketing, Management
6
Working papers / Centre for Market driven Innovations : WP
6
Freiberger Arbeitspapiere
5
Helsingin Kauppakorkeakoulun julkaisuja / D
5
Meddelanden frĂ¥n Svenska Handelshögskolan
5
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
5
Sozialökonomischer Text
5
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
5
Arbeitsmaterialien zur Raumordnung und Raumplanung
4
Arbeitspapier / HHL, Leipzig Graduate School of Management
4
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ECONIS (ZBW)
17
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17
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1
Estimating dynamic effects of promotion on interpurchase times
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001432298
Saved in:
2
Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
Saved in:
3
On testing for unit roots in market shares
Franses, Philip Hans
;
Srinivasan, S.
-
1999
Persistent link: https://www.econbiz.de/10001433323
Saved in:
4
Status quo of database marketing in the Dutch fast moving consumer goods industry
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
-
1998
Persistent link: https://www.econbiz.de/10000990712
Saved in:
5
Finance and strategy : time-to-wait or time-to market?
Lint, Leendert Johan Onno
;
Pennings, Enrico
-
1998
Persistent link: https://www.econbiz.de/10000990727
Saved in:
6
Efficient consumer response : de implementatie van het ECR-concept in Nederland
Sloot, Laurens M.
;
Kleef, Maurice van
;
Vet, Arne de
-
1997
Persistent link: https://www.econbiz.de/10000959630
Saved in:
7
The battle of the brands : the formulation and explorative empirical testing of a typology of strategic reactions of leading national brands against private labels
Nijssen, E. J.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000962254
Saved in:
8
The strategic marketing plan evaluated : effective or not?
Waalewijn, Philip
;
Wijnia, Sjoerd
-
1997
Persistent link: https://www.econbiz.de/10000962258
Saved in:
9
Branding fresh food products, exploratory empirical evidence from the Netherlands
Nijssen, E. J.
;
Vliet, Cees H. van
-
1996
Persistent link: https://www.econbiz.de/10000952465
Saved in:
10
Measuring the impact of promotion on weekly market shares
Franses, Philip Hans
;
Lucas, André
-
1996
Persistent link: https://www.econbiz.de/10000952467
Saved in:
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