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type_genre:"Arbeitspapier"
~language:"fra"
~subject:"Theory"
~type_genre:"Hochschulschrift"
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Capital de marque : concepts, construits et mesures
Czellar, Sandor
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1997
Persistent link: https://www.econbiz.de/10000984355
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L' orientation marché : une stratégie concurrentielle performante ; application aux secteurs des banques et assurances au Pérou et des assurances particulières en Belgique
Rivera Camino, Jaime
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1995
Persistent link: https://www.econbiz.de/10000912428
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Le traitement de l'information marketing et financière dans la décision d'investissement : une intégration par les systèmes experts
De Bodt, Eric
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1992
Persistent link: https://www.econbiz.de/10013265517
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