Capital de marque : concepts, construits et mesures
Sandor Czellar
| Year of publication: |
1997
|
|---|---|
| Authors: | Czellar, Sandor |
| Publisher: |
Genève |
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Marketing | Theorie | Theory |
| Extent: | 35 Bl. : graph. Darst |
|---|---|
| Series: | Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève. - Genève, ZDB-ID 2205685-3. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | French |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000984355