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type_genre:"Arbeitspapier"
~person:"Dodoo, Naa Amponsah"
~subject:"Information technology"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
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Information technology
Werbewirkung
Social Web
6
Social web
6
Consumer behaviour
5
Konsumentenverhalten
5
Advertising effects
4
Internet marketing
4
Online-Marketing
4
Advertising
3
Personality psychology
3
Persönlichkeitspsychologie
3
Werbung
3
Artificial intelligence
2
Brand management
2
Künstliche Intelligenz
2
Markenführung
2
Personality trait
2
Persönlichkeitsmerkmal
2
Twitter
2
consumer behavior
2
Artificial intelligence (AI)
1
Big Data
1
Big data
1
Brand anthropomorphism
1
Brand image
1
Consumer engagement
1
Consumer responses
1
Dialogic principle
1
Facebook
1
Markenimage
1
Message type
1
Online retailing
1
Online-Handel
1
Personality traits
1
Social media
1
Social network
1
Soziales Netzwerk
1
Supervised machine learning
1
advertising avoidance
1
big data
1
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Arbeitspapier
Aufsatz in Zeitschrift
Conference paper
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Dodoo, Naa Amponsah
Chen, Huan
6
Arora, Taanika
5
Fogel, Joshua
5
Choi, Yung Kyun
4
Fossen, Beth L.
4
Noort, Guda van
4
Sen, Sandipan
4
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Bigné Alcañiz, J. Enrique
3
Bright, Laura F.
3
Buzeta, Cristian
3
Dong, John Qi
3
Dwivedi, Yogesh Kumar
3
Geraci, Andrea
3
Hayes, Jameson L.
3
Huang, Yan
3
Kerr, Gayle
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Kraus, Sascha
3
Nardotto, Mattia
3
Nguyen Yen Thi Hoang
3
Nijkamp, Peter
3
Pitt, Leyland F.
3
Poels, Karolien
3
Rana, Meghna
3
Reggiani, Tommaso
3
Sabatini, Fabio
3
Schweidel, David A.
3
Tranos, Emmanouil
3
Tucker, Catherine
3
Wang, Ye
3
Yoon, Sukki
3
Abbasi, Amir Zaib
2
Abuya, Teresa Kwamboka
2
Acs, Zoltán J.
2
Agnihotri, Arpita
2
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Published in...
All
International journal of internet marketing and advertising : IJIMA
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
4
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1
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
2
Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements
Dodoo, Naa Amponsah
;
Padovano, Cynthia Morton
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 481-503
Persistent link: https://www.econbiz.de/10012179138
Saved in:
3
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
4
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
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