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type_genre:"Arbeitspapier"
~person:"Eagle, Lynne C."
~type_genre:"Fallstudiensammlung"
~type_genre:"Thesis"
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Search: subject_exact:"Marketingpolitik"
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Neuseeland
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Eagle, Lynne C.
Fritz, Wolfgang
19
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11
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10
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9
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Smith, N. Craig
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Walters, David
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Hartley, Robert F.
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Fitzgerald, Doireann
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Working paper / Department of Commerce, College of Business, Massey University
10
Working papers / Department of Commerce, College of Business, Massey University
1
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ECONIS (ZBW)
11
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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
2
The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
3
Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Styles, Erica
;
Reid, Jim
-
2005
Persistent link: https://www.econbiz.de/10003142667
Saved in:
4
Integrated marketing communication implementation in small New Zealand businesses
Davison, Antonia
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10002817540
Saved in:
5
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
Saved in:
6
Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
7
Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
-
2003
Persistent link: https://www.econbiz.de/10001853293
Saved in:
8
Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.
;
Chamberlain, Kerry
;
Zou, Liping
-
2002
Persistent link: https://www.econbiz.de/10001722271
Saved in:
9
Balancing marketing education and information technology : matching needs or needing a better match?
Eagle, Lynne C.
;
Hunt, Lynne
;
Kitchen, Philip
-
2002
Persistent link: https://www.econbiz.de/10001726430
Saved in:
10
A doctor's dilemma : does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Eagle, Lynne C.
;
Chamberlain, Kerry
-
2002
Persistent link: https://www.econbiz.de/10001715417
Saved in:
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