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type_genre:"Arbeitspapier"
~person:"Kitchen, Philip J."
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
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Marketing management
5
Marketingmanagement
5
Marketing
2
Neuseeland
2
New Zealand
2
Advertising
1
Advertising planning
1
Arzneimittel
1
Brand management
1
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Arbeitspapier
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Kitchen, Philip J.
Meffert, Heribert
36
Bruhn, Manfred
31
Fritz, Wolfgang
24
Homburg, Christian
24
Wiedmann, Klaus-Peter
22
Kirchgeorg, Manfred
20
Bauer, Hans H.
19
Franses, Philip Hans
18
Esch, Franz-Rudolf
17
Spiller, Achim
16
Kotler, Philip
12
Pepels, Werner
12
Diller, Hermann
11
Eagle, Lynne C.
11
Belz, Christian
10
Raffée, Hans
10
Trommsdorff, Volker
10
Zanger, Cornelia
10
Adeola, Ogechi
9
Ahlert, Dieter
9
Berndt, Ralph
9
Keller, Kevin Lane
9
Kleinaltenkamp, Michael
9
Köhler, Richard
9
Marinov, Marin A.
9
Burmann, Christoph
8
Cova, Bernard
8
Grönroos, Christian
8
Hanssens, Dominique M.
8
Paap, Richard
8
Ratten, Vanessa
8
Simon, Hermann
8
Smith, N. Craig
8
Stauss, Bernd
8
Albers, Sönke
7
Baumgarth, Carsten
7
Carpenter, Gregory S.
7
Chandon, Pierre
7
Dahlhoff, Hans-Dieter
7
Enke, Margit
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Working paper / Department of Commerce, College of Business, Massey University
3
Handbook of research on international advertising
1
Integrated brand marketing and measuring returns
1
Marketing : metaphors and metamorphosis
1
Working papers / Department of Commerce, College of Business, Massey University
1
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ECONIS (ZBW)
7
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1
The importance and relevance of integrated marketing communications : a global perspective
Kitchen, Philip J.
;
Tourky, Marwa
- In:
Handbook of research on international advertising
,
(pp. 473-496)
.
2012
Persistent link: https://www.econbiz.de/10009514363
Saved in:
2
Integrated brand marketing and measuring returns
Kitchen, Philip J.
- In:
Integrated brand marketing and measuring returns
,
(pp. 1-8)
.
2010
Persistent link: https://www.econbiz.de/10003988768
Saved in:
3
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
4
Marketing metaphors and metamorphosis : an introduction
Kitchen, Philip J.
- In:
Marketing : metaphors and metamorphosis
,
(pp. 1-9)
.
2008
Persistent link: https://www.econbiz.de/10003746793
Saved in:
5
Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
6
Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
-
2003
Persistent link: https://www.econbiz.de/10001853293
Saved in:
7
Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
Saved in:
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