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type_genre:"Arbeitspapier"
~person:"Wang, Ye"
~subject:"Information technology"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
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Information technology
Werbewirkung
Social Web
5
Social web
5
Advertising effects
3
Brand management
3
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Markenführung
3
Online-Marketing
3
Advertising
2
Brand
2
Luxury goods
2
Luxusgüter
2
Markenartikel
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Werbung
2
Abnormal investor attention
1
Accounting policy
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China
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Luxury brand advertising
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Wang, Ye
Chen, Huan
6
Arora, Taanika
5
Fogel, Joshua
5
Choi, Yung Kyun
4
Dodoo, Naa Amponsah
4
Fossen, Beth L.
4
Noort, Guda van
4
Sen, Sandipan
4
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Bigné Alcañiz, J. Enrique
3
Bright, Laura F.
3
Buzeta, Cristian
3
Dong, John Qi
3
Dwivedi, Yogesh Kumar
3
Geraci, Andrea
3
Hayes, Jameson L.
3
Huang, Yan
3
Kerr, Gayle
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Kraus, Sascha
3
Nardotto, Mattia
3
Nguyen Yen Thi Hoang
3
Nijkamp, Peter
3
Pitt, Leyland F.
3
Poels, Karolien
3
Rana, Meghna
3
Reggiani, Tommaso
3
Sabatini, Fabio
3
Schweidel, David A.
3
Tranos, Emmanouil
3
Tucker, Catherine
3
Yoon, Sukki
3
Abbasi, Amir Zaib
2
Abuya, Teresa Kwamboka
2
Acs, Zoltán J.
2
Agnihotri, Arpita
2
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Journal of business research : JBR
1
Journal of global marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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1
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
2
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
3
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
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