Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Huan Chen, Ye Wang and Fei Qiao
| Year of publication: |
2021
|
|---|---|
| Authors: | Chen, Huan ; Wang, Ye ; Qiao, Fei |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 1, p. 38-55
|
| Subject: | Chinese consumer behavior | Luxury brands | mixed research methods | social media advertising | Social Web | Social web | Luxusgüter | Luxury goods | China | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbung | Advertising | Markenführung | Brand management | Werbewirkung | Advertising effects | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2020.1777611 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012483620