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type_genre:"Article in journal"
type_genre:"Congress report"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Albert-Cromarias, Anne"
~person:"Weerawardena, Jay"
~subject:"Betriebliche Wertschöpfung"
~subject:"KMU"
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Betriebliche Wertschöpfung
KMU
SME
3
Marketing management
2
Marketingmanagement
2
B-to-B global marketing
1
B-to-B-Marketing
1
B2B SMEs
1
Beziehungsmarketing
1
Brand management
1
Business start-up
1
Business-to-business marketing
1
CRM
1
Coopetition
1
Customer-linking capabilities
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Early internationalization
1
Entrepreneurial marketing
1
Financial performance
1
Firm performance
1
Globalisierung
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Globalization
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High technology
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Hochtechnologie
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Innovation
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Innovation management
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Innovationsmanagement
1
Inter-firm cooperation
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International market entry
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International marketing
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Internationaler Markteintritt
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Internationales Marketing
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Internet marketing
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Koopetition
1
Lieferantenmanagement
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Markenführung
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Market-sensing capabilities
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Marketing performance
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Micro-firms
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Article in journal
Congress report
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Albert-Cromarias, Anne
Weerawardena, Jay
Brink, Tove
3
Casidy, Riza
3
McGrath, Helen
3
O'Toole, Thomas
3
Torkkeli, Lasse
3
Ali, Imran
2
Barner-Rasmussen, Wilhelm
2
Bocconcelli, Roberta
2
Dayan, Mumin
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Ivanova-Gongne, Maria
2
Kraus, Sascha
2
Mohan, Mayoor
2
Naudé, Peter
2
Ndubisi, Nelson Oly
2
Nyadzayo, Munyaradzi
2
Westerlund, Mika
2
Adegbite, Emmanuel
1
Agnihotri, Arpita
1
Agostini, Lara
1
Akbar, Hammad
1
Al-Ansaari, Yahya
1
Al-Dajani, Haya
1
Al-Habib, Mohammed I.
1
Al-Hawari, Mohd Ahmad
1
Al-Torkistani, Habiballah Mohamed
1
Alalwan, Ali Abdallah
1
Alegre Martín, Joaquín
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Ali, Murad
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Alshawi, Sarmad
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Andersen, Poul Houman
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Anderson, Alistair R.
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Apfelthaler, Gerhard
1
Arain, Ghulam Ali
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Arslan, Ahmad
1
Ashill, Nicholas
1
Ashiru, Folajimi
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Ashnai, Bahar
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Asselineau, Alexandre
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Industrial marketing management : the international journal for industrial and high-tech firms
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of world business : JWB
1
Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
3
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Value creation, appropriation and destruction in coopetitive relationships among micro-firms
Albert-Cromarias, Anne
;
Asselineau, Alexandre
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 366-375
Persistent link: https://www.econbiz.de/10013326863
Saved in:
3
Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay
;
Sullivan Mort, Gillian
;
Liesch, …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
Saved in:
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