Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Jay Weerawardena, Gillian Sullivan Mort, Peter W. Liesch
| Year of publication: |
2019
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|---|---|
| Authors: | Weerawardena, Jay ; Sullivan Mort, Gillian ; Liesch, Peter Wayne |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 78.2019, p. 122-136
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| Subject: | Dynamic capabilities | Innovation | Early internationalization | B-to-B global marketing | high-tech marketing | Entrepreneurial marketing | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Hochtechnologie | High technology | Dynamische Kompetenzen | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | KMU | SME | Unternehmensgründung | Business start-up | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012026166