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type_genre:"Article in journal"
~accessRights:"free"
~isPartOf:"Italian journal of marketing : ITJM"
~type_genre:"Konferenzschrift"
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Consumer-brand relationship in the phygital age : a study of luxury fashion
Bartoli, Chiara
;
Nosi, Costanza
;
Mattiacci, Alberto
; …
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
4
,
pp. 429-450
Persistent link: https://www.econbiz.de/10014461342
Saved in:
2
The mediating role of exogenous shocks in green purchase intention : evidence from Italian fashion industry in the COVID-19 era
Annunziata, Eleonora
;
Pucci, Tommaso
;
Cammeo, Jacopo
; …
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014227134
Saved in:
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