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type_genre:"Article in journal"
~isPartOf:"Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung"
~isPartOf:"Journal of business research : JBR"
~subject:"Mediensektor"
~type_genre:"Sammlung"
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Search: subject_exact:"Media industry"
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Mediensektor
Media industries
11
Communication media
4
Kommunikationsmedien
4
Business model
2
Entrepreneurship
2
Entrepreneurship approach
2
Geschäftsmodell
2
Marketing
2
Media policy
2
Medienpolitik
2
Welt
2
World
2
Advertising
1
Advertising effects
1
Agenda-setting
1
Barter economy
1
Beziehungsmarketing
1
Brand management
1
Business failure
1
Business models
1
Business start-up
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Competition policy
1
Consumer behaviour
1
Crowdfunding
1
Delisting
1
Digital press
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Dynamic capabilities
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Dynamische Kompetenzen
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Earned media
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Firm performance
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Frontier analysis
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Globalisierung
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Globalization
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IMC
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Article in journal
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Assaf, A. Georges
1
Auletta, Nunzia
1
Berné-Martínez, José-Martínez
1
Cervantes-Zacarés, Desamparados
1
Chari, Simos
1
Hess, Thomas
1
Hutter, Michael
1
Jantunen, Ari
1
Lan, Hao
1
Lang, Günter
1
Martí-Sánchez, Myriam
1
Oghazi, Pejvak
1
Pascual-Soler, Marcos
1
Schulze, Bernd
1
Schumann, Matthias
1
Sheng, Jie
1
Simon, Françoise
1
Spotts, Harlan E.
1
Tarkiainen, Anssi
1
Tzouvaras, Antonios
1
Wagener, Andreas C.
1
Weinberger, Marc G.
1
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
Journal of business research : JBR
Journal of media business studies
61
The journal of media economics
50
JMM : the international journal on media management
42
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
26
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
Information economics and policy : IEP
11
International journal on media management : JMM
8
Journal of economic behavior & organization : JEBO
8
Journal of public economics
8
Technological forecasting & social change : an international journal
8
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
8
Vierteljahrshefte zur Wirtschaftsforschung
8
Corporate reputation review : an international journal
6
Journal of business ethics : JOBE
6
Journal of communication management : an international journal
6
Applied economics
5
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
5
Economics letters
5
Ekonomiska Samfundets tidskrift
5
Journal of open innovation : technology, market, and complexity
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Public choice
5
Asia Pacific journal of marketing and logistics
4
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
4
Corporate communications : an international journal
4
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4
European economic review : EER
4
Europäische Rundschau : Vierteljahreszeitschrift für Politik, Wirtschaft und Zeitgeschichte
4
Gender in management : an international journal
4
International journal of industrial organization
4
Journal of international financial markets, institutions & money
4
Journal of marketing management : MM
4
Journal of organizational change management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Media-Perspektiven
4
Review of accounting studies
4
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
4
The American economic review
4
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ECONIS (ZBW)
11
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1
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10
of
11
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date (newest first)
date (oldest first)
1
The relevance of crowdfunding in the entrepreneurial framework from a specialized media perspective
Cervantes-Zacarés, Desamparados
;
Martí-Sánchez, Myriam
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014281046
Saved in:
2
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
3
Business failure and mass media : an analysis of media exposure in the context of delisting event
Sheng, Jie
;
Lan, Hao
- In:
Journal of business research : JBR
97
(
2019
),
pp. 316-323
Persistent link: https://www.econbiz.de/10012002980
Saved in:
4
Dynamic capabilities, operational changes, and performance outcomes in the media industry
Jantunen, Ari
;
Tarkiainen, Anssi
;
Chari, Simos
;
Oghazi, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 251-257
Persistent link: https://www.econbiz.de/10011881781
Saved in:
5
Relationship norms and media gratification in relational brand communication
Simon, Françoise
- In:
Journal of business research : JBR
79
(
2017
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011745102
Saved in:
6
Agora Magazine speaks Spanish
Auletta, Nunzia
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2527-2539
Persistent link: https://www.econbiz.de/10011399571
Saved in:
7
Grundzüge der Medienökonomie
Lang, Günter
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
35
(
2006
)
4
,
pp. 553-560
Persistent link: https://www.econbiz.de/10003311432
Saved in:
8
Peer-to-Peer-Technik als Geschäftsmodell für die Medienwirtschaft
Wagener, Andreas C.
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
35
(
2006
)
1
,
pp. 99-102
Persistent link: https://www.econbiz.de/10003250608
Saved in:
9
Staatliche Regulierung in der Medienwirtschaft
Hutter, Michael
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
35
(
2006
)
1
,
pp. 112-118
Persistent link: https://www.econbiz.de/10003250629
Saved in:
10
Qualitätsunsicherheit in der Medienindustrie
Schumann, Matthias
;
Tzouvaras, Antonios
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
33
(
2004
)
2
,
pp. 197-202
Persistent link: https://www.econbiz.de/10001926251
Saved in:
1
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