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type_genre:"Article in journal"
~isPartOf:"Ekonomika poljoprivrede"
~isPartOf:"Handelsforschung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketing cooperation"
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Search: subject_exact:"Co-branding"
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Marketing cooperation
Marketingkooperation
7
Brand management
6
Co-branding
6
Markenführung
6
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
3
Luxury goods
3
Luxusgüter
3
Relationship marketing
3
Brand equity
2
Brand image
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Experiment
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Lieferantenmanagement
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Advertising
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Advertising effects
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Attitude toward the corporation
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Attribution theory
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Brand personality fit
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Alexandris, Kostas
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Beck, Petra
1
Cornwell, T. Bettina
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Cui, Annie Peng
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Fertő, Imre
1
Forgács, Csaba
1
Ilicic, Jasmina
1
Kotschi, Bernd
1
Lu, Hebo
1
Meyer, Matthias
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Möhlenbruch, Dirk
1
Shan, Juan
1
Tsiotsou, Rodoula H.
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Ekonomika poljoprivrede
Handelsforschung
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
The journal of brand management : an international journal
13
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
6
Journal of rural cooperation
3
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
2
International journal of industrial organization
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
The journal of product & brand management
2
Versicherungswirtschaft : Magazin für Führungskräfte und Entscheider
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agribusiness : an internat. journal
1
Agricultural and resource economics review : ARER
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
American journal of agricultural economics
1
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Cogent business & management
1
Economic notes : economic review of Banca Monte dei Paschi di Siena
1
Economic systems
1
European journal of marketing
1
European journal of marketing : EJM
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European research studies
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Health marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of automotive technology and management : IJATM
1
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic business
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International journal of entrepreneurship and small business
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International journal of hospitality management
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International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of nonprofit & voluntary sector marketing
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International journal of production economics
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International journal of retail & distribution management
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ECONIS (ZBW)
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1
1 + 1 > 2? : is co-branding an effective way to improve brand masstige?
Shan, Juan
;
Lu, Hebo
;
Cui, Annie Peng
- In:
Journal of business research : JBR
144
(
2022
),
pp. 556-571
Persistent link: https://www.econbiz.de/10013185014
Saved in:
2
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
3
Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 941-947
Persistent link: https://www.econbiz.de/10009756852
Saved in:
4
Motivations to participate in collective agricultural marketing in Hungary
Tóth, Anikó
;
Forgács, Csaba
;
Fertő, Imre
- In:
Ekonomika poljoprivrede
58
(
2011
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009308877
Saved in:
5
Die Verkaufsförderung als Kooperationsbereich zwischen Industrie und Handel
Möhlenbruch, Dirk
;
Kotschi, Bernd
- In:
Handelsforschung
14
(
2000
),
pp. 275-294
Persistent link: https://www.econbiz.de/10001473019
Saved in:
6
Efficient Consumer Response - eine kritische Betrachtung
Meyer, Matthias
- In:
Handelsforschung
14
(
2000
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001473024
Saved in:
7
Die Umsetzung einer Customer-Focus-Strategie in vertraglichen Vertriebssystemen
Töpfer, Armin
- In:
Handelsforschung
12
(
1997
),
pp. 179-206
Persistent link: https://www.econbiz.de/10001229931
Saved in:
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