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type_genre:"Article in journal"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Gilliam, David A."
~subject:"Lieferantenmanagement"
~type_genre:"Thesis"
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Lieferantenmanagement
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Gilliam, David A.
Ulaga, Wolfgang
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Industrial marketing management : the international journal for industrial and high-tech firms
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Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
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2
Storytelling by the sales force and its effect on buyer-seller exchange
Gilliam, David A.
;
Flaherty, Karen E.
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 132-142
Persistent link: https://www.econbiz.de/10011286969
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