Storytelling by the sales force and its effect on buyer-seller exchange
David A. Gilliam; Karen E. Flaherty
| Year of publication: |
2015
|
|---|---|
| Authors: | Gilliam, David A. ; Flaherty, Karen E. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 46.2015, p. 132-142
|
| Subject: | Storytelling | Narrative | Narrative transportation | Persuasion knowledge | Relationships | Narrative Methode | Narrative method | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Verkauf | Selling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286969