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type_genre:"Article in journal"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Sia, Choon Ling"
~subject:"Consumer behaviour"
~type_genre:"Case study"
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Consumer behaviour
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Online retailing
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Consumer segmentation
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Latent class MNL approach
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Market segmentation
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of electronic commerce research : JECR
Management information systems : mis quarterly
1
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ECONIS (ZBW)
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Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach
Wang, Quansheng
;
Yang, Xue
;
Song, Peijian
;
Sia, Choon Ling
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 339-358
Persistent link: https://www.econbiz.de/10010476759
Saved in:
2
Consumer's decision to shop online : the moderating role of positive informational social influence
Lee, Matthew K. O.
;
Nan, Shi
;
Cheung, Christy M. K.
; …
- In:
Information & management : the internat. journal of …
48
(
2011
)
6
,
pp. 185-191
Persistent link: https://www.econbiz.de/10009273956
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