Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach
Year of publication: |
2014
|
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Authors: | Wang, Quansheng ; Yang, Xue ; Song, Peijian ; Sia, Choon Ling |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 15.2014, 4, p. 339-358
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Subject: | Multichannel and multistage shopping | Consumer segmentation | Perceived channel value | Latent class MNL approach | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Marktsegmentierung | Market segmentation | Online-Handel | Online retailing | Marktforschung | Market research |
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