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type_genre:"Article in journal"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International marketing review"
~person:"Arora, Vibha"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
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Konsumentenverhalten
Kulturelle Identität
Brand image
1
Consumer animosity
1
Consumer behaviour
1
Consumer ethnocentrism
1
Consumer guilt
1
Consumer purchase intentions
1
Designation of origin
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Emotion
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Herkunftsbezeichnung
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Markenimage
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National culture
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Nationalkultur
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Arora, Vibha
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International business review : the official journal of the European International Business Academy
International marketing review
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ECONIS (ZBW)
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Investigating the impact of consumers' patriotism and ethnocentrism on purchase intention : moderating role of consumer guilt and animosity
Mishra, Sita
;
Shukla, Yupal
;
Malhotra, Gunjan
;
Arora, Vibha
- In:
International business review : the official journal of …
32
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014373664
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