Investigating the impact of consumers' patriotism and ethnocentrism on purchase intention : moderating role of consumer guilt and animosity
Sita Mishra, Yupal Shukla, Gunjan Malhotra, Vibha Arora
| Year of publication: |
2023
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|---|---|
| Authors: | Mishra, Sita ; Shukla, Yupal ; Malhotra, Gunjan ; Arora, Vibha |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 32.2023, 4, p. 1-12
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| Subject: | Consumer animosity | Consumer ethnocentrism | Consumer guilt | Consumer purchase intentions | Patriotism | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin | Emotion | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2022.102076 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014373664