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type_genre:"Article in journal"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~person:"Adam, Nawal Abdalla"
~person:"Wang, Di"
~subject:"Relationship marketing"
~subject:"Social web"
~subject:"Vertrauen"
~type:"article"
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Relationship marketing
Social web
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Consumer behaviour
2
Einzelhandel
2
Konsumentenverhalten
2
Kundenbindungsprogramm
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Pricing
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Retail trade
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Brand management
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Channel integration
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Coupon promotion
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Online-Marketing
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Adam, Nawal Abdalla
Wang, Di
Law, Chun Hung Roberts
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Park, Jungkun
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Barari, Mojtaba
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Liébana-Cabanillas, Francisco
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Loc Tuan Le
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International journal of hospitality management
Journal of retailing and consumer services
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Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
Saved in:
2
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
3
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
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