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type_genre:"Article in journal"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Dias, Joana Carmo"
~subject:"Relationship marketing"
~subject:"Social web"
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Dias, Joana Carmo
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International journal of retail and distribution management
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
2
How footwear companies can use online CX to WOW customers
Silva, Susana C.
;
Dias, Joana Carmo
;
Braga, Beatriz
- In:
International journal of retail and distribution management
51
(
2023
)
4
,
pp. 465-483
Persistent link: https://www.econbiz.de/10014281078
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