//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~isPartOf:"Journal of advertising research"
~person:"Dennis, Donald Miller"
~person:"Midha, Anjali"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television news"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Fernsehprogramm
2
Fernsehwerbung
2
Television advertising
2
Television programme
2
Advertising effects
1
Australia
1
Australien
1
Customer satisfaction
1
Digital broadcast
1
Digitaler Rundfunk
1
Fernsehnutzung
1
Kundenzufriedenheit
1
Media usage
1
Mediennutzung
1
Social Web
1
Social web
1
Television usage
1
USA
1
United States
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Dennis, Donald Miller
Midha, Anjali
Bleakley, Amy
1
Cauberghe, Verolien
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
Davis, Robert
1
Dix, Stephen Richard
1
Ellithorpe, Morgan E.
1
Gray, David Michael
1
Hennessy, Michael
1
Ho, Jason
1
Kaltcheva, Veltichka D.
1
Kent, Robert J.
1
Krider, Robert E.
1
Krugman, Dean
1
Lo, Hing-Po
1
Lu, Xiaoling
1
McNiven, Michael D.
1
Mora, José-Domingo
1
Nagy, Judit
1
Patino, Anthony W.
1
Pelsmacker, Patrick de
1
Phau, Ian
1
Romaniuk, Jenni
1
Sajtos, Laszlo
1
Smith, Michael F.
1
Swaminathan, Srinivasan
1
Tinkham, Spencer F.
1
more ...
less ...
Published in...
All
Journal of advertising research
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
2
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->