The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Year of publication: |
2014
|
---|---|
Authors: | Nagy, Judit ; Midha, Anjali |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 4, p. 448-453
|
Subject: | Fernsehprogramm | Television programme | Fernsehwerbung | Television advertising | Social Web | Social web | Mediennutzung | Media usage | USA | United States |
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