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type_genre:"Article in journal"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Revue française de gestion : hommes et techniques"
~isPartOf:"Supply chain management : an international journal"
~subject:"Relationship marketing"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Journal of retailing and consumer services
Revue française de gestion : hommes et techniques
Supply chain management : an international journal
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Collaborative CRM: a missed or a mythical opportunity
Cuthbertson, Richard
;
Messenger, Steve
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10003720359
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