Collaborative CRM: a missed or a mythical opportunity
Year of publication: |
2008
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Authors: | Cuthbertson, Richard ; Messenger, Steve |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 9.2007/08, 4, p. 354-362
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Subject: | Beziehungsmarketing | Relationship marketing | Konsumgüterindustrie | Consumer goods industry | Konsumgüterhandel | Consumer products distribution | Marketingkooperation | Marketing cooperation |
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