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type_genre:"Article in journal"
~isPartOf:"Journal of global marketing"
~person:"Guo, Chen"
~person:"Jun, Jong Woo"
~person:"Lee, Oscar"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
3
National culture
3
Nationalkultur
3
China
2
Cultural identity
2
Kulturelle Identität
2
Brand image
1
Chinese consumers
1
Comparison
1
Consumer ethnocentrism
1
Cultural values
1
Designation of origin
1
Herkunftsbezeichnung
1
Hong Kong
1
Hongkong
1
International marketing
1
Internationales Marketing
1
Japan
1
Markenimage
1
Northeast Asian consumers
1
Openness to foreign cultures
1
Social values
1
South Korea
1
Soziale Werte
1
Südkorea
1
Taiwan
1
Taiwan Chinese consumers
1
Vergleich
1
consumer culture
1
consumer nationalism
1
cultural differences
1
ethnocentric marketing
1
global advertising
1
global markets
1
individualism
1
product familiarity
1
product-country image
1
purchase intention
1
traditional cultural value orientation
1
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Article in journal
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English
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Guo, Chen
Jun, Jong Woo
Lee, Oscar
Al Ganideh, Saeb Farhan
3
Aashish, Kumar
2
Awudu, Iddrisu
2
Parker, R. Stephen
2
Raman, Prashant
2
Bae, Young Han
1
Biswas, Somdutta
1
Boyle, Brett
1
Brennan, Ross
1
Bruning, Edward R.
1
Canterbury, Andrew
1
Chan, Kenny K.
1
Chan, Tsang-sing
1
Chowdhury, Tamgid Ahmed
1
Czarnecka, Barbara
1
De Nisco, Alessandro
1
Ellouzi, Meriam
1
Ghanem, Salma
1
Hamelin, Nicolas
1
Han, C. M.
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Hough, Michelle
1
Hussain, Mahmood
1
Javalgi, Rajshekhar (Raj) G.
1
Ju, Ilyoung
1
Kalliny, Morris
1
Keles, Serap
1
Kibret, Abiot Tsegaye
1
Lee, Wei-Na
1
Leung, Lai Cheung
1
Little, Joseph P.
1
Manrai, Ajay K.
1
Massi, Marta
1
Mueller, Barbara
1
O'Donnell, Kathleen
1
Papadopoulos, Nicolas G.
1
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Journal of global marketing
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ECONIS (ZBW)
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Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
2
How consumer ethnocentrism (CET), ethnocentric marketing, and consumer individualism affect ethnocentric behavior in China
Han, C. M.
;
Guo, Chen
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 324-338
Persistent link: https://www.econbiz.de/10011963155
Saved in:
3
Antecedents of Taiwan Chinese consumers' purchase intentions toward US- and Japanese-made household appliances
Javalgi, Rajshekhar (Raj) G.
;
Park, Jieun
;
Lee, Oscar
; …
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10010199644
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