How consumer ethnocentrism (CET), ethnocentric marketing, and consumer individualism affect ethnocentric behavior in China
Year of publication: |
2018
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Authors: | Han, C. M. ; Guo, Chen |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 31.2018, 5, p. 324-338
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Subject: | Consumer ethnocentrism | ethnocentric marketing | individualism | Chinese consumers | consumer culture | China | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture |
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