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type_genre:"Article in journal"
~language:"eng"
~person:"Bang, Nguyen"
~subject:"Price"
~subject:"Relationship marketing"
~subject:"Social web"
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Price
Relationship marketing
Social web
Beziehungsmarketing
4
Customer satisfaction
4
Kundenzufriedenheit
4
Online retailing
4
Online-Handel
4
Consumer behaviour
3
E-commerce
3
Electronic Commerce
3
Konsumentenverhalten
3
Switching behaviour
2
Wechselverhalten
2
Alternative attractiveness
1
Brand
1
Brand image
1
Brand loyalty
1
Brand management
1
Consumer-based virtual brand personality
1
Dienstleistungsqualität
1
E-store loyalty
1
Einzelhandel
1
Electronic Banking
1
Electronic banking
1
Electronic customer relationship management (eCRM)
1
Ethics
1
Internet marketing
1
Malaysia
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markentreue
1
Onlind switching barriers
1
Online branding
1
Online loyalty
1
Online pure-play retailers
1
Online switching inducements
1
Online-Marketing
1
Preismanagement
1
Pricing strategy
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Article
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Article in journal
Aufsatz in Zeitschrift
4
Language
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English
Author
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Bang, Nguyen
Law, Chun Hung Roberts
12
Hajli, Nick
8
Dwivedi, Yogesh Kumar
7
Kumar, Vikas
7
Ye, Qiang
7
Liang, Sai
6
Akram, Umair
5
Chung, Namho
5
Dennis, Charles
5
Li, Qi
5
Lin, Zhangxi
5
Park, Jungkun
5
Thaichon, Park
5
Benbasat, Izak
4
Dennis, Alan
4
Filieri, Raffaele
4
Frasquet Deltoro, Marta
4
Hjort, Klas
4
Li, Gang
4
Liu, Xianwei
4
Martinez, Luis F.
4
Moriuchi, Emi
4
Parayitam, Satyanarayana
4
Pavlou, Paul A.
4
Quach, Sara
4
Silva, Susana C.
4
Xu, Xun
4
Abed, Salma S.
3
Adjei, Mavis T.
3
Aggarwal, Rohit
3
Akturk, M. Serkan
3
Aljukhadar, Muhammad
3
Aslam, Wajeeha
3
Ayodeji, Ogunmola Gabriel
3
Barari, Mojtaba
3
Behl, Abhishek
3
Bilgihan, Anil
3
Bradley, Graham L.
3
Carlson, Jamie
3
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Published in...
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Electronic markets : the international journal on networked business
1
Information technology and management
1
Journal of retailing and consumer services
1
The international journal of bank marketing : IJBM
1
Source
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ECONIS (ZBW)
4
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Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
2
Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika Ghazali
;
Bang, Nguyen
;
Mutum, Dilip S.
; …
- In:
Electronic markets : the international journal on …
26
(
2016
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011666746
Saved in:
3
Electronic CRM and perceptions of unfairness
Yu, Xiaoyu
;
Bang, Nguyen
;
Han, Sung Ho
;
Chen, Cheng-Hao …
- In:
Information technology and management
16
(
2015
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011398874
Saved in:
4
Online loyalty and its interaction with switching barriers
Mutum, Dilip S.
;
Ghazali, Ezlika Mohd
;
Bang, Nguyen
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 942-949
Persistent link: https://www.econbiz.de/10010437724
Saved in:
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