//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~person:"Alarcón, F."
~person:"Albers, Sönke"
~person:"Lado Coustré, Nora"
~person:"Mizera, Sue"
~subject:"Marketing cooperation"
~subject:"co-branding"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Co-branding"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Marketing cooperation
co-branding
Marketingkooperation
6
Brand management
3
Markenführung
3
Brand image
2
Cognition
2
Consumer behaviour
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Fundraising
2
Kognition
2
Konsumentenverhalten
2
Markenimage
2
Nachhaltige Entwicklung
2
Nonprofit organization
2
Nonprofit-Organisation
2
Sustainable development
2
Theorie
2
Theory
2
ABC model of attitude
1
Affect
1
Affective
1
Brand fit
1
Charity
1
Co-branding
1
Consumer goods industry
1
Contribution margin
1
Cooperative game
1
Correction
1
Cost accounting
1
Deckungsbeitragsrechnung
1
Distribution costs
1
Erfolgsfaktor
1
IMD International / The World Economic Forum
1
Kimberly-Clark Corporation <Dallas, Tex.>
1
Konsumgüterindustrie
1
Kooperatives Spiel
1
Kostenrechnung
1
Lieferkette
1
Papierindustrie
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
7
Interview
2
Language
All
English
7
Author
All
Alarcón, F.
Albers, Sönke
Lado Coustré, Nora
Mizera, Sue
Ilicic, Jasmina
4
Peitz, Martin
3
Baxter, Stacey M.
2
Hoff, Klaus
2
Lee, Chia-Lin
2
Lie, Po-Chien
2
Linder, Christian
2
Seidenstricker, Sven
2
Ahlert, Dieter
1
Albert, Noel
1
Alemany, M. M. E.
1
Alexandris, Kostas
1
Altmann, Philipp
1
Ambroise, Laure
1
Anders, Sven
1
Angle, Justin W.
1
Arbussà, Anna
1
Arima, Hiroe
1
Arnita, Devi
1
Aust, Gerhard
1
Baek, Tae Hyun
1
Baghi, Ilaria
1
Ballestar, María Teresa
1
Balling, Richard
1
Baloglu, Seyhmus
1
Bang, Hye Jin
1
Baxter, Stacey
1
Beck, Petra
1
Beranek, Ladislav
1
Bernard, Tanguy
1
Besharat, Ali
1
Bikfalvi, Andreas
1
Birdwhistell, Mark
1
Bodet, Guillaume
1
Bogen, Jeremy
1
Bolotova, Yuliya
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
3
International journal of production economics
1
Journal of international consumer marketing
1
OR-Spektrum : quantitative approaches in management
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers
Ho, Han Chiang
;
Chiu, Candy Lim
;
Liu, Su-Ping
;
Lee, …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10012200729
Saved in:
2
Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang
;
Lado Coustré, Nora
;
Rivera-Torres, Pilar
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
Saved in:
3
One Planet Leaders, an interview with WWF International and IMD
Moeller, Carolina
;
Yaziji, Michael
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 196-204
Persistent link: https://www.econbiz.de/10009703671
Saved in:
4
Philanthropy, charity and CSR at Kimberly-Clark : an interview with Jenny Lewis and Alyson Gomez
Lewis, Jenny
;
Gomez, Alyson
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 179-185
Persistent link: https://www.econbiz.de/10009703723
Saved in:
5
If organizations are from Venus and businesses are from Mars, can branding be the bridge? : a seven-step guide to stellar partnerships
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10009703724
Saved in:
6
Conceptual framework for the characterization of the order promising process in a collaborative selling network context
Alarcón, F.
;
Alemany, M. M. E.
;
Ortiz, A.
- In:
International journal of production economics
120
(
2009
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10003872017
Saved in:
7
Optimal allocation of profit across companies operating with a joint salesforce
Albers, Sönke
- In:
OR-Spektrum : quantitative approaches in management
22
(
2000
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10001535796
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->