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type_genre:"Article in journal"
~person:"Anders, Sven"
~person:"Bernard, Tanguy"
~person:"Ilicic, Jasmina"
~person:"Peitz, Martin"
~subject:"Marketing cooperation"
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Search: subject_exact:"Co-branding"
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Marketing cooperation
Marketingkooperation
9
Brand management
3
Markenführung
3
Signalling
3
Advertising effects
2
Asymmetric information
2
Asymmetrische Information
2
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer behaviour
2
Credibility
2
Glaubwürdigkeit
2
Konsumentenverhalten
2
Product quality
2
Produktqualität
2
Theorie
2
Theory
2
Werbewirkung
2
Adverse Selektion
1
Adverse selection
1
Advertising
1
Authenticity
1
Barriers to entry
1
Bavaria
1
Bayern
1
Beef
1
Brand
1
Brand architecture
1
Brand image
1
Branding
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity responsibility
1
Certification intermediary
1
Charitable organization
1
Co-branding
1
Cognition
1
Cooperative
1
Duopol
1
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Article
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Article in journal
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Graue Literatur
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Non-commercial literature
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Anders, Sven
Bernard, Tanguy
Ilicic, Jasmina
Peitz, Martin
Mizera, Sue
3
Baxter, Stacey M.
2
Hoff, Klaus
2
Lie, Po-Chien
2
Ahlert, Dieter
1
Alarcón, F.
1
Albers, Sönke
1
Albert, Noel
1
Alemany, M. M. E.
1
Alexandris, Kostas
1
Altmann, Philipp
1
Ambroise, Laure
1
Angle, Justin W.
1
Arima, Hiroe
1
Arnita, Devi
1
Aust, Gerhard
1
Baghi, Ilaria
1
Ballestar, María Teresa
1
Balling, Richard
1
Baxter, Stacey
1
Beck, Petra
1
Beranek, Ladislav
1
Besharat, Ali
1
Birdwhistell, Mark
1
Bogen, Jeremy
1
Bolotova, Yuliya
1
Bormann, Patrick
1
Boush, David M.
1
Brezinski, Horst
1
Britt, Jason
1
Burmann, Christoph
1
Buscher, Udo
1
Butt, Muhammad Mohsin
1
Buzzavo, Leonardo
1
Bélis-Bergouignan, Marie-Claude
1
Cassia, Fabio
1
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International journal of industrial organization
2
The journal of brand management : an international journal
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
International journal of nonprofit & voluntary sector marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of the European Economic Association
1
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ECONIS (ZBW)
9
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1
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
2
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
3
You are judged by the company you keep : reputation leverage in vertically related markets
Choi, Jay Pil
;
Peitz, Martin
- In:
International journal of industrial organization
61
(
2018
),
pp. 351-379
Persistent link: https://www.econbiz.de/10012103441
Saved in:
4
Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina
;
Baxter, Stacey
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
Saved in:
5
Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 941-947
Persistent link: https://www.econbiz.de/10009756852
Saved in:
6
Impact of cooperatives on smallholders' commercialization behavior : evidence from Ethiopia
Bernard, Tanguy
;
Taffesse, Alemayehu Seyoum
; …
- In:
Agricultural economics : the journal of the …
39
(
2008
)
2
,
pp. 147-161
Persistent link: https://www.econbiz.de/10003766919
Saved in:
7
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
Saved in:
8
Alliances between competitors and consumer information
Garella, Paolo G.
;
Peitz, Martin
- In:
Journal of the European Economic Association
5
(
2007
)
4
,
pp. 823-845
Persistent link: https://www.econbiz.de/10003484057
Saved in:
9
Potenziale und Erfolgsfaktoren regionaler Markenprogramme
Herrmann, Roland
;
Anders, Sven
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
47
(
2001
)
3
,
pp. 251-271
Persistent link: https://www.econbiz.de/10001630781
Saved in:
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