Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Jasmina Ilicic and Stacey Baxter
| Year of publication: |
2014
|
|---|---|
| Authors: | Ilicic, Jasmina ; Baxter, Stacey |
| Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 19.2014, 3, p. 200-208
|
| Subject: | Marketingkooperation | Marketing cooperation | Gemeinnützige Organisation | Charitable organization | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Fundraising | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: PDF Reader |
| Other identifiers: | 10.1002/nvsm.1497 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011311812