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type_genre:"Article in journal"
~person:"Balocco, Raffaello"
~person:"Cuthbertson, Richard"
~subject:"Consumer products distribution"
~type_genre:"Conference proceedings"
~type_genre:"Elektronischer Datenträger"
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Search: subject_exact:"Gebrauchsgüterhandel"
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Consumer products distribution
Konsumgüterhandel
2
Beziehungsmarketing
1
Consumer goods industry
1
Konsumgüterindustrie
1
Lieferantenmanagement
1
Lieferkette
1
Marketing cooperation
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Marketingkooperation
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RFID
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Relationship marketing
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Supplier relationship management
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Balocco, Raffaello
Cuthbertson, Richard
Olbrich, Rainer
6
Behrenbeck, Klaus
2
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2
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Supply chain management : an international journal
1
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ECONIS (ZBW)
2
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1
RFId adoption in the FMCG supply chain : an interpretative framework
Balocco, Raffaello
;
Miragliotta, Giovanni
;
Perego, …
- In:
Supply chain management : an international journal
16
(
2011
)
5
,
pp. 299-315
Persistent link: https://www.econbiz.de/10009303797
Saved in:
2
Collaborative CRM: a missed or a mythical opportunity
Cuthbertson, Richard
;
Messenger, Steve
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10003720359
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