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type_genre:"Article in journal"
~person:"Boya, Ünal Ö."
~person:"Gröppel-Klein, Andrea"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Nahrungsmittelverpackung"
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Food packaging
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Boya, Ünal Ö.
Gröppel-Klein, Andrea
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Journal of food products marketing
1
Journal of marketing theory and practice
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Wahrnehmungs- und Kaufverhaltenswirkungen von Nährwertkennzeichen auf Lebensmitteln
Königstorfer, Jörg
;
Gröppel-Klein, Andrea
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 213-226
Persistent link: https://www.econbiz.de/10009626276
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2
The effect of package shape on apparent volume : an exploratory study with implications for package design
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 215-234
Persistent link: https://www.econbiz.de/10003867492
Saved in:
3
Does visual package clutter obscure the communicability of food package shape?
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
Journal of food products marketing
14
(
2008
)
4
,
pp. 21-32
Persistent link: https://www.econbiz.de/10003775490
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