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type_genre:"Article in journal"
~person:"Chan-Olmsted, Sylvia M."
~person:"Dibb, Sally"
~person:"Gabrielsson, Peter"
~subject:"Online-Marketing"
~subject:"SME"
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Online-Marketing
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Marketing management
17
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4
Markenführung
4
Marketing
4
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Article in journal
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9
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9
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Chan-Olmsted, Sylvia M.
Dibb, Sally
Gabrielsson, Peter
Gilmore, Audrey
9
Laukkanen, Tommi
9
Reijonen, Helen
8
O'Dwyer, Michele
7
Didonet, Simone Regina
5
Hirvonen, Saku
5
Ko, Eunju
5
Thurasamy Ramayah
5
Carson, David
4
Jones, Rosalind
4
Lepkowska-White, Elzbieta
4
Mohammad Falahat
4
Rowley, Jennifer
4
Simmons, Geoffrey
4
Spillan, John E.
4
Tuominen, Sasu
4
Agnihotri, Raj
3
Agyapong, Ahmed
3
Altinay, Levent
3
Banerjee, Saikat
3
Boso, Nathaniel
3
Brooksbank, Roger
3
Cadogan, John W.
3
Crick, Dave
3
Crick, James M.
3
Fearne, Andrew P.
3
Gaur, Sanjaya Singh
3
Jaiyeoba, Olumide Olasimbo
3
Joensuu-Salo, Sanna
3
Karjaluoto, Heikki
3
Kim, Sang Jin
3
Klepek, Martin
3
Kocak, Akin
3
Komppula, Raija
3
Kraus, Sascha
3
Mero, Joel
3
Milne, George R.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Asia Pacific journal of marketing and logistics
1
International business review : the official journal of the European International Business Academy
1
Journal of media business studies
1
Journal of research in marketing and entrepreneurship
1
Journal of strategic marketing
1
Journal of world business : JWB
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
9
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1
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
2
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
3
Marketing decisions and implementation process for entrepreneurial and managerial practices : a critical incident technique approach
Sá, Elisabete
;
Farhangmehr, Minoo
;
Pinho, José Carlos
; …
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
2
,
pp. 221-241
Persistent link: https://www.econbiz.de/10013369615
Saved in:
4
How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
Kusi, Samuel Yaw
;
Gabrielsson, Peter
;
Baumgarth, Carsten
- In:
Journal of world business : JWB
57
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013342650
Saved in:
5
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
6
Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
Saved in:
7
Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
Yang, Man
;
Gabrielsson, Peter
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011738515
Saved in:
8
Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
9
Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna
;
Gabrielsson, Peter
- In:
International business review : the official journal of …
22
(
2013
)
6
,
pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
Saved in:
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