Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Johanna Hallbäck; Peter Gabrielsson
| Year of publication: |
2013
|
|---|---|
| Authors: | Hallbäck, Johanna ; Gabrielsson, Peter |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 22.2013, 6, p. 1008-1020
|
| Subject: | Adaptation | Entrepreneurial marketing | Growth | Innovativeness | International marketing | International new ventures | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Internationales Marketing | KMU | SME | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Welt | World | Internationaler Markteintritt | International market entry | Unternehmenswachstum | Firm growth | Entrepreneurship | Entrepreneurship approach | Internationale Unternehmenskooperation | International business cooperation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009792940