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type_genre:"Article in journal"
~person:"Chan-Olmsted, Sylvia M."
~person:"Dibb, Sally"
~person:"Spillan, John E."
~subject:"Online-Marketing"
~subject:"SME"
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Search: subject_exact:"Marketing implementation"
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Online-Marketing
SME
Marketing management
20
Marketingmanagement
20
KMU
6
Firm performance
5
Internet marketing
5
Unternehmenserfolg
5
Market orientation
4
Marketing
4
Social Web
4
Social web
4
Beziehungsmarketing
3
Brand management
3
Markenführung
3
Marketing theory
3
Marketingtheorie
3
Relationship marketing
3
Strategic management
3
Strategisches Management
3
Business start-up
2
Competitive advantage
2
Consumer behaviour
2
Content Management
2
Content management
2
Ghana
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Market research
2
Market segmentation
2
Marketing practice
2
Marktforschung
2
Marktsegmentierung
2
Performance
2
Peru
2
Supplier relationship management
2
Unternehmensgründung
2
Wettbewerbsvorteil
2
Arbeitsgruppe
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B-to-B-Marketing
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Article
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Article in journal
Aufsatz in Zeitschrift
10
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English
10
Author
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Chan-Olmsted, Sylvia M.
Dibb, Sally
Spillan, John E.
Gilmore, Audrey
9
Laukkanen, Tommi
9
Reijonen, Helen
8
O'Dwyer, Michele
7
Didonet, Simone Regina
5
Hirvonen, Saku
5
Ko, Eunju
5
Thurasamy Ramayah
5
Carson, David
4
Jones, Rosalind
4
Lepkowska-White, Elzbieta
4
Mohammad Falahat
4
Rowley, Jennifer
4
Simmons, Geoffrey
4
Tuominen, Sasu
4
Agnihotri, Raj
3
Agyapong, Ahmed
3
Altinay, Levent
3
Banerjee, Saikat
3
Boso, Nathaniel
3
Brooksbank, Roger
3
Cadogan, John W.
3
Crick, Dave
3
Crick, James M.
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
Gaur, Sanjaya Singh
3
Jaiyeoba, Olumide Olasimbo
3
Joensuu-Salo, Sanna
3
Karjaluoto, Heikki
3
Kim, Sang Jin
3
Klepek, Martin
3
Kocak, Akin
3
Komppula, Raija
3
Kraus, Sascha
3
Mero, Joel
3
Milne, George R.
3
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Published in...
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Asia Pacific journal of marketing and logistics
1
Chinese management studies : CMS
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global marketing
1
Journal of media business studies
1
Journal of research in marketing and entrepreneurship
1
Journal of strategic marketing
1
Management research review
1
Panorama socio-económico
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
10
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10
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1
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
2
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
3
Marketing decisions and implementation process for entrepreneurial and managerial practices : a critical incident technique approach
Sá, Elisabete
;
Farhangmehr, Minoo
;
Pinho, José Carlos
; …
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
2
,
pp. 221-241
Persistent link: https://www.econbiz.de/10013369615
Saved in:
4
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
5
Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
Saved in:
6
Exploring market orientation among Chinese small and medium-sized enterprises
Zhang, Long
;
Kara, Ali
;
Spillan, John E.
; …
- In:
Chinese management studies : CMS
11
(
2017
)
4
,
pp. 617-636
Persistent link: https://www.econbiz.de/10011805107
Saved in:
7
Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
8
Market orientation and firm performance : an empirical analysis of Ghanaian microenterprises
Spillan, John E.
;
Kara, Ali
;
King, Domfeh Obed
; …
- In:
Journal of global marketing
26
(
2013
)
5
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010232477
Saved in:
9
The journey from market orientation to firm performance : a comparative study of US and Taiwanese SMEs
Chao, Mike Chen-Ho
;
Spillan, John E.
- In:
Management research review
33
(
2010
)
5/6
,
pp. 472-483
Persistent link: https://www.econbiz.de/10003991394
Saved in:
10
An exploratory analysis of market orientation of small and medium-sized businesses (SMEs) in Peru
Spillan, John E.
;
Li, Xin
;
Totten, Jeff W.
;
Antúnez de …
- In:
Panorama socio-económico
27
(
2009
),
pp. 138-151
Persistent link: https://www.econbiz.de/10009297693
Saved in:
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