An exploratory analysis of market orientation of small and medium-sized businesses (SMEs) in Peru
Alternative title: | Un análisis exploratorio de la orientación de mercado de pequeñas y medianas empresas (PyMEs) en Perú |
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Year of publication: |
2009
|
Authors: | Spillan, John E. ; Li, Xin ; Totten, Jeff W. ; Antúnez de Mayolo, César |
Published in: |
Panorama socio-económico. - Talca : Universidad, ISSN 0716-1921, ZDB-ID 2443783-9. - Vol. 27.2009, p. 138-151
|
Subject: | KMU | SME | Peru | Marketingmanagement | Marketing management |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Text engl. - Zsfassung in span. Sprache Parallelt.: Un análisis exploratorio de la orientación de mercado de pequeñas y medianas empresas (PyMEs) en Perú |
Source: | ECONIS - Online Catalogue of the ZBW |
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